FolioYourcareeralreadytellsastory.Wemakesuretherésumédoestoo.
For mid-career marketing managers who tripled email revenue but can't articulate it past “managed campaigns.”
From buried to undeniable
A.C. was managing email for two years but her resume read like a job description, not a track record. Three rounds of rewriting, every metric sourced directly from her analytics dashboard.
A. Chen
Marketing Coordinator · Meridian Brands
Experience
Marketing Coordinator
Meridian Brands · 2021 – Present
- •Managed email campaigns for company newsletterNo metric. Who opened? What happened?
- •Helped with social media content creation and posting"Helped" — not ownable language
- •Assisted in organizing marketing events and webinars
- •Worked on various marketing projects as neededVague filler — delete entirely
- •Supported senior team members with campaign reporting
Skills
Email marketing, social media, content creation, Adobe Suite, data analysis, project management, team leadership, stakeholder communication
A. Chen
Marketing Coordinator · Meridian Brands
Experience
Marketing Coordinator
Meridian Brands · 2021 – Present
- ▸Grew email list from 4,200 to 31,000 subscribers in 14 months by rebuilding segmentation strategy and A/B testing cadence — lifting open rates from 18% to 41%
- ▸Produced 3× weekly social content across Instagram and LinkedIn; posts averaged 8.4% engagement vs. 2.1% industry benchmark
- ▸Coordinated 6 demand-gen webinars (avg. 340 registrants each) that contributed $180K in pipeline for Q3 2023
$38K
Average salary increase after a Folio rewrite
Across 47 engagements in 2024–2025. Tracked at 6-month post-placement.
From buried to director-level
M.O. had the numbers buried in spreadsheets and Notion docs. The resume had none of it. Six hours of extraction calls and two drafts later — she had three Director offers within five weeks.
M. Okonkwo
Senior Marketing Manager · Vantage Growth Co.
Experience
Senior Marketing Manager
Vantage Growth Co. · 2021 – Present
- •Led marketing team and managed multiple campaigns simultaneously"Led" — how many people? What outcome?
- •Responsible for budget management and resource allocation
- •Drove brand awareness and customer acquisition initiativesNo numbers. Brand awareness by how much?
- •Collaborated with sales to align on go-to-market strategy
- •Implemented marketing automation and CRM integrationsFeature, not result. What did automation achieve?
Skills
Email marketing, social media, content creation, Adobe Suite, data analysis, project management, team leadership, stakeholder communication
M. Okonkwo
Senior Marketing Manager · Vantage Growth Co.
Experience
Senior Marketing Manager
Vantage Growth Co. · 2021 – Present
- ▸Directed 7-person growth marketing team; scaled MQL volume 3.2× YoY while reducing cost-per-lead from $127 to $48 through channel reallocation
- ▸Owned $2.1M annual marketing budget across paid, content, and events — reallocated 22% from underperforming channels mid-year to hit Q4 pipeline target 11 days early$2.1M annual budget
- ▸Architected HubSpot → Salesforce integration that reduced lead response time from 4.2 hours to 19 minutes; attributed to 28% lift in demo-to-close rate
3 of 5
Folio clients receive at least one Director-level offer within 90 days
Based on clients who completed full rewrite + LinkedIn alignment package.
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